The Magazin

Hannover Messe

February 14th, 2018|- Marketing Practice -|

Hannover Messe The International Exhibition of the Industrial Sector in the Focus of Buyers and Touchpoint Researchers It is the typical picture of large-scale business- [...]

Against the Blur

February 14th, 2018|- Marketing Practice -|

Against the Blur Numerous blurry buzzwords bustle alongside the customer journey: In order to understand them and implement new methods of neuromarketing, marketers need to understand the correlations. [...]


February 12th, 2018|- Marketing Practice -|

Sustainability - in 3.45 seconds Linde Material Handling set the stage for an e motional campaign on Sustainability. The campaign was synchronized across several areas and levels, and [...]


February 8th, 2018|- Marketing Practice -|

Brand-Syncronization Those who reward shall be rewarded Dr. Jürgen Kütemeyer and Daniel Szkutnik about unimagined possibilities in B2B brand communication He is successful in both worlds: Dr. Jürgen [...]

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