– The Science Behind –

19 03, 2018

Culture and Brain

2018-03-24T11:59:02+00:00März 19th, 2018|- The Science Behind -|

Culture and Brain, or: Why our grey matter is part of our culture The human brain is a relationship organ engaged in a lively exchange of information with the environment. Surroundings and cultural imprint influence our perception. Whereas some see the pike in the pond, others see the [...]

14 03, 2018

Auto-Piloting to brand success

2018-03-14T09:02:28+00:00März 14th, 2018|- The Science Behind -|

Auto-Piloting to brand success About the added value of of implicit measurement methods: There are many traits supposed to be associated with a brand. But how deep are the sentiments really rooted in the customer's heads; to what extent does an alleged strong image also reflect in [...]

14 03, 2018

Speak brand language

2018-03-14T09:02:52+00:00März 14th, 2018|- The Science Behind -|

Speaking brand language Perspicacious companies and brands have discovered the power of the limbic system. They are now using it in order to direct communications more directly and purposely,  and in order to permanently pay into the reward systems of their customers. This creates positive, emotional rewarding [...]